One hundred years of one founding promise.
In 1926, before the others, Faliero Masi brazed his first frame in Sesto Fiorentino. A century on, the marque carries the same conviction it always has. It's all about the ride.
Before the others.
The original.
Masi was building the bikes of champions before our rivals existed. The workshop of Faliero Masi, "the Tailor," carried Coppi, Merckx, Magni and Anquetil to victory. Not a marketing story. A racing one, told in steel for a hundred years.
The riders who chose us.
Eddy Merckx
Fausto Coppi
Fiorenzo Magni
Vittorio Adorni
Bahamontes
Rik Van Looy
Tom Simpson
Antonio Maspes
One workshop at a time.
The first Cicli Masi frame.
Using all he had learned as a designer and racer, Faliero constructed a steel racing frame from his own imagination. The Cicli Masi marque had arrived.
The Vigorelli laboratory.
A workshop beneath Milan's velodrome becomes the laboratory of the master, where racers from every country and discipline come to consult.
Masi crosses the Atlantic.
Faliero brings his craft to California, building top-grade racing bikes on American soil, three Italians at the front of the line.
A second century begins.
One hundred years on, we are brazing again. The same conviction, the same Italian steel, with technology Faliero would absolutely have used.
The next chapter, drawn in carbon.
The Centenario Max is our finest carbon road bike, designed in-house. A hundred years of knowing how a bike should fit and ride, drawn from a blank screen into a single, fast, unmistakably Masi shape.
"Honest frames, without compromise."
